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#16
07-31-2013, 11:21 AM
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one thing is for sure, Serotta employed some fine people over the years, then and now. perhaps we'll see some f'builders strike out on their own from this situation, and carry on the skills they learned under the big S.
sad news, hope it all works out for those involved.
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http://less-than-epic.blogspot.com/ |
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#18
07-31-2013, 11:23 AM
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This just pisses me off.
Was Rustylion blindsided or...?
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Not slow...not fast...half-fast |
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#19
07-31-2013, 11:24 AM
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This is really sad, but could sorta see this coming. The bike biz is a tough nut to crack. When I had a bike shop, I also had a auto repair shop...Guess where I made my income.
Hopefully they can turn this around some how. I always thought Serotta should have just stayed with steel and Ti, which they were known for and had a affordable tig steel frame they would have faired well. I still have one of there first Legend Ti (1993) and IMO still as good as anything out there. When they tried to compete with all carbon frames at such a high price there was just to much competition. Just my thoughts. SB |
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#20
07-31-2013, 11:28 AM
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charles@pezcyclingnews.com |
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#22
07-31-2013, 11:32 AM
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#23
07-31-2013, 11:33 AM
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Very unfortunate. The Serotta name has been such a presence on the American famebuilding scene, and losing that saddnes me even though I have never owned one. Diversity and dedication to the craft are good things, and losing some of that is sad for us all.
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#24
07-31-2013, 11:37 AM
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I'm definitely not surprised that this is happening, but it does suck. Texbike |
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#25
07-31-2013, 11:38 AM
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The timeline from Bradway to DCG would be interesting to hear. How much of that move was giving up vs. having insufficient capital to deliver the plan? If Bradway had the money would they have spent it for the projections they were seeing? Doing a deal with a company that does not deliver the money suggests a weak hand somewhere and in this case probably on both sides.
Small business is both the backbone of jobs in America AND ferociously risky. We should thank our lucky stars every day for the people crazy enough to take those chances. And as hard as it is to succeed, it's even harder to keep succeeding after the early energy and momentum have dissipated. Huge sympathy for the Serotta workers who turned out a great product and won't get to keep doing that after months and years of worry that exactly this unwinding was in the cards. |
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#26
07-31-2013, 11:38 AM
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I'm quite surprised by this news, since Ben's blog post last week about the Pronto sounded very optimistic:
http://serotta.com/launching-the-pronto-part-2/
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It don't mean a thing, if it ain't got that certain je ne sais quoi. --Peter Schickele |
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#27
07-31-2013, 11:39 AM
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I'm sitting here thinking "I've had 6 bikes from Serotta and or people that came through there...
It just seems so INCREDIBLY weird. I don't know too many nicer people than Ben and his wife. It's been nothing but my pleasure in every contact I've had.
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charles@pezcyclingnews.com |
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#28
07-31-2013, 11:41 AM
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After the dust settles, I may go pitch this very idea to some faculty here. I'd enjoy (sort of) writing the case study.
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Nick, I was thinking this very thing. The frame building industry does not have high barriers to entry (relatively) for individuals with the skill. I hope we see some new frame builders out of this, and that former serotta fans patronize them. Quote:
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And we have just one world, But we live in different ones |
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#29
07-31-2013, 11:44 AM
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http://serotta.com/limited-edition-s...now-available/ |
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