Trek now competing with Garmin Varia

[mickey.d]

Originally Posted by RoosterCogset

Anyone know how Trek decides whether to brand an item "Trek" or "Bontrager"? I visited their Lights accessory page, and what a jumbled mess of brand names

https://www.trekbikes.com/us/en_US/e...lights/c/E312/

Keith’s contract expires this year- Bontrager name will be phased out.

[mstateglfr]

Originally Posted by mickey.d

Keith’s contract expires this year- Bontrager name will be phased out.

I didnt realize there was a documented known reason for moving away from Bontrager as a product brand, and definitely didnt realize the known reason is that Trek only leased or 'owned' the name for a specific number of years. So it was a 30 year agreement and Trek no longer owns the brand after this year?

[vertr]

Originally Posted by mstateglfr

I didnt realize there was a documented known reason for moving away from Bontrager as a product brand, and definitely didnt realize the known reason is that Trek only leased or 'owned' the name for a specific number of years. So it was a 30 year agreement and Trek no longer owns the brand after this year?

At least Keith Roval will never take his name away from Specialized!