Serotta lays off 40% of workforce, planning shutdown

[MarleyMon]

Originally Posted by I Want Sachs?

I would find it hard to buy Serotta bikes in the future...

Yes, because they will no longer be made.
When the ceo says its a graceful landing, that means they were able to tell the employees in person and not just lock the door, post a handwritten 8x10 saying "Out of Business" and turn the phone off.
Its over - no more Serotta. This talk of building bikes again is a face-saving pleasantry. They will be gone in 2 weeks - that is what is actually going to happen!