Why do people hate Rapha more than Assos?

[FastforaSlowGuy]

I'm going to be sorry for asking this one, but given that a simple Rapha notebook generated 3+ pages in the Classifieds, I gotta ask: why all the hate for Rapha and not for Assos?

This guy is just as much an overglamorized marketing ploy as this guy.

We're all nuts. Just sayin.

(Full disclosure: my two favorite bib shorts are my Rapha and my Assos, but I'll never buy those sunglasses, because my wife and all my friends would tease the $#!% out of me.)

[e-RICHIE]

Originally Posted by FastforaSlowGuy

<cut> I gotta ask: why all the hate for Rapha and not for Assos?

Because Assos arrived before the internet atmo.

ps

arrange disorder

[FastforaSlowGuy]

Originally Posted by e-RICHIE

Because Assos arrived before the internet atmo.

ps

arrange disorder

Good guess, but wrong. Assos was founded in 2000, long after Gore invented the internet and only a couple years before Rapha.

[FlashUNC]

[fiamme red]

Originally Posted by FastforaSlowGuy

Good guess, but wrong. Assos was founded in 2000, long after Gore invented the internet and only a couple years before Rapha.

I think Assos was founded in 1975 or 1976.

[FastforaSlowGuy]

Originally Posted by fiamme red

I think Assos was founded in 1975 or 1976.

deleted because I looked up the wrong assos. I think you're right.

[e-RICHIE]

Originally Posted by FastforaSlowGuy

Good guess, but wrong. Assos was founded in 2000, long after Gore invented the internet and only a couple years before Rapha.

We wore Assos in the mid 80s I am pretty sure.
It replaced Descente as the cool go-to duds.

ps

arrange disorder

[fiamme red]

Originally Posted by FastforaSlowGuy

deleted because I looked up the wrong assos. I think you're right.

http://www.classicrendezvous.com/Swi...Assos_main.htm

"Assos was founded in the 1970s by Toni Maier, best known for creating the first Lycra cycling short. In Ticino, along the Swiss-Italian border, Assos also produced some avant garde bicycle components. They continue the cycle clothing, but the components are no longer offered."

[e-RICHIE]

And PS atmo it's hard to hate in analog.
The process takes way too long.

[eippo1]

Originally Posted by FastforaSlowGuy

Good guess, but wrong. Assos was founded in 2000, long after Gore invented the internet and only a couple years before Rapha.

Athena has been hanging around Assos for centuries:
http://www.goddess-athena.org/Museum/Temples/Assos/

also:
http://www.cyclingnews.com/features/...icino-showroom

[FastforaSlowGuy]

Originally Posted by e-RICHIE

We wore Assos in the mid 80s I am pretty sure.
It replaced Descente as the cool go-to duds.

ps

arrange disorder

Yep, 1976. There's another company with the same name founded in 2000.

Still, lots of marketing hype to make fun of there. Maybe if Rapha used half naked women more....

[eippo1]

Originally Posted by FastforaSlowGuy

Yep, 1976. There's another company with the same name founded in 2000.

Still, lots of marketing hype to make fun of there. Maybe if Rapha used half naked women more....

But nobody want to see naked elitists, hmmm, but then how do you explain Paris Hilton? Nevermind, I think you're onto something.

[avalonracing]

I'm waiting for Charles from Pez to chime in. I like his take on Rapha V. Assos.

[christian]

Assos invented the lycra cycling short. When it comes to credibility in cyclewear, I'm not sure how you beat that. They're sort of a Gianni-come-long-time-ago and they continue to innovate with advanced cycling gear.

And for me, the stuff I've bought from Assos actually works. Like jerseys that wick and stuff like that.

[fiamme red]

I think that Assos manufactures their clothes mainly, if not entirely, in their own factories in Europe (Switzerland, Slovenia, Greece and Bulgaria). Rapha, for the most part, subcontracts out to factories in China.