#241
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Last edited by RedRider; 08-02-2013 at 05:38 PM. |
#242
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I can't imagine a better bike than my Serotta. Six years and never a thought of wanting to replace it with another bike. Jeff |
#243
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I completely disagree. You've narrowed down your perception of Ferrari to include fast cars, and nothing else. If I follow your logic, you seem to be assuming that people who buy into this merchandise thing will expect superlative key fobs because err...they make superlative cars??!!
Yes, I agree that Ferrari's marketing is fantastic. To a fan, the Ferrari mascot/logo on a key fob made in China, being sold through the Ferrari store online definitely means more than just a key fob. It gives some bragging/show-off rights, that's all. It attempts to evokes the same feelings as buying merchandise related to your favourite NFL/NBA/MLB/whatever teams. What were you expecting? Skilled tailors giving up their designated jobs of stitching the leather seats on an F430 to stitch you a wallet made to your preferences? I think Sir is confusing excellence in automobiles to translate into gift shop items as well. |
#244
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Been there, done that. "Nightmare" is the right word. William |
#245
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#246
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Thats what they do cunego... go to a bike shop, pick one manufacturer that have nice frames for the right price and can deliver them with the paint job needed, and ready to go. Technically speaking you can go to las vegas bike show, and get 200 frames shipped to your home and painted like you want w/o any problem. Same with the parts.
Is understandable that Serotta as a brand did not want to go that way, but... or you do or you end up closing... tiny builders doubt will have those problems ever. |
#247
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#248
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Should I interpret this . . .
__________________
--- __0 __0 __0 ----_-\<,_ -\<, _(_)(_)/_(_)/ (_) A thing of beauty is a joy forever--Keats |
#249
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At least let this get to 20 pages first.
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#250
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Agreed. You suggested that nothing Serotta had to offer was affordable, that even Ferarri (the brand) was affordable. Doesn't translate to the bike biz, imo. Trek/Giant/Cannondale schwag has no bling value. Never seen a Vanilla t-shirt, yet the frames are coveted. Make good stuff, get great riders on the bikes, offer the bikes at a competitive price. Keep doing it. Minimal management at the top of small company is required. Building a reverse pyramid either with management/office staff or the inflated salaries of a few at the top will kill a small to medium size manufacturing endeavor. If you don't make the stuff, then you better be contributing significantly to sales... That said, Bill and Ben were/are on track with the Pronto, especially with the full build kit price. |
#251
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Pasted from Mark McM: How you can solve a problem if you don't know the root cause (i.e. the fault)? American business focuses the root cause on THE PERSON i.e., who made the decision? Who made the part? The Japanese are interested in fixing the problem it doesn't happen again. Re: the comment about Japan's decade: That was the result of banking and financial issues, not business/manufacturing. And as we all know in America, once the financial train begins to run away it's not easy to stop. |
#252
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That may be the case in some places...but root cause analysis has been adopted by much of American Industry (It's entrenched where I work)...I think your thoughts may be a little dated.
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Mr. Bob Dobalina |
#253
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Tell you what...together I think we've figured out one part of the problem. Serotta was never able to leverage its position as a "manufacturer" to become a "team".
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*memorabilia = everything...bikes, mugs, keyrings, tee's, caps, etc Quote:
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#254
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I have a different view of all this since I started looking for a brand last year. I was bike dormant for over 20 years before deciding to dedicate myself riding bikes again. In the process of reviewing, evaluating, and finally, selecting the brand I will commit on, what turned me off on the Serotta brand other than their top end pricing is their outrageous claims on just about everything. I'm sure there is truth on some of it, but if they are not backed by convincing data at the moment of reading their claims, it didn't took me long to look for other brands.
Here are some of what I have in my notes. I am not sure if these are still in their website today:
Serotta lost 5 bike sales here just because of their sales pitch. Different strokes for different folks... |
#255
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