Serotta's new bikes?

[sandyrs]

Everything else aside, that name is unspeakably terrible. It's the "actually, it's pronounced PRO-SHOOT" of the bicycle world.

[beeatnik]

Originally Posted by sandyrs

Everything else aside, that name is unspeakably terrible. It's the "actually, it's pronounced PRO-SHOOT" of the bicycle world.

I love ham.

[seanile]

Originally Posted by sandyrs

Everything else aside, that name is unspeakably terrible. It's the "actually, it's pronounced PRO-SHOOT" of the bicycle world.

i thought we had that already with
thule (thool, tool-ee)
miche (meesh, mee-kay)
cervelo (sare-velo, sir-velo, chair-velo)
sram (sram, schram)
willier (will-year, villeyah)
sufjan stevens
oh, and the italians: How to Pronounce Italian Cycling Brands

[dougdye]

I can see Ben's point of offering the bike with a certain component set. Each frame can be configured just one way. If he offered the frame as a Di2, Etap, and cable operated frame, each frame would be configured with entirely different fittings. That is just not very practical for such limited prediction. BTW- anybody that complains about Etap probably hasn't used it. I have the group on my current road bike and it is fantastic- light, positive shifting, easy as could be to install, and not terribly expensive. Now that Etap is available in a WiFli group, it now is useful for people who like to climb but may not be Tour professionals. That's something you still can't get with Di2 or Campy's groups.

[bluesea]

Originally Posted by colker

And that italian name?It is just plain ridiculous. Yo Ben... you are not italian.

Better than the french names I couldn't pronounce. What was it the Core Dicer? Very infomercial-ish.

[victoryfactory]

I'm not passing judgement, but
this new enterprise is CLASSIC Ben Serotta in every way.

I still ride mine too

VF

[oldpotatoe]

Originally Posted by dougdye

I can see Ben's point of offering the bike with a certain component set. Each frame can be configured just one way. If he offered the frame as a Di2, Etap, and cable operated frame, each frame would be configured with entirely different fittings. That is just not very practical for such limited prediction. BTW- anybody that complains about Etap probably hasn't used it. I have the group on my current road bike and it is fantastic- light, positive shifting, easy as could be to install, and not terribly expensive. Now that Etap is available in a WiFli group, it now is useful for people who like to climb but may not be Tour professionals. That's something you still can't get with Di2 or Campy's groups.

Not necessarily. Many, mostly carbon, frame makers have figured out how to make a frame that can be plumbed for mechanical or electronic. Making it etap ONLY makes it cheaper to make, no doubt about it.

And in the future, have this frame and gee, want to go 'back to the future' and put a say, vintage shimano group on it, cuz, ya know, just cuz and good frames last forever but...........cannot.

Want giganto cogs in the back with EPS, Di2? Swap the cage.

[fiamme red]

http://www.bicycleretailer.com/north...s#.WPwN29QrK9K

...Serotta is not a huge fan of the gravel bike trend. He said he's always felt comfortable riding any of his road bikes on dirt or gravel roads, and prefers the handling of a traditional road racing bike with a relatively low bottom bracket, rather than a high-bottom bracket, upright position gravel bike...

Still Serotta has responded to some trends. His new frames and forks have clearance for a 32mm tire, although he designs the bikes around a 25-28mm tire. The unnamed semi-production frame line will be available for disc brakes only.

"I feel the disc brakes are inevitable. At this point I'm agreeing they are good for many applications and they are what bikes are going to use in the future," he said, sounding a bit weary of the debate over road discs.

[gemship]

Originally Posted by oldpotatoe

Not necessarily. Many, mostly carbon, frame makers have figured out how to make a frame that can be plumbed for mechanical or electronic. Making it etap ONLY makes it cheaper to make, no doubt about it.

And in the future, have this frame and gee, want to go 'back to the future' and put a say, vintage shimano group on it, cuz, ya know, just cuz and good frames last forever but...........cannot.

Want giganto cogs in the back with EPS, Di2? Swap the cage.

I totally want to agree with you as I always liked your belief that the frame makes the bike as the rest of it wears and tears and as such are consumables. However to a fault the opposite maybe true or as they also say horses for courses. We live in a day of age where people ride bikes the way they wear outfits or suits.

[SPOKE]

Originally Posted by John H.

Yeah, but they tired to a run of CSI's a few years ago. Needed something like 10 orders to make is feasible.
It was talked up on this site but it never happened. I think only one person signed up.

Paceliners like their CSI's- but only when they get them on Ebay for pennies on the dollar.

Not completely correct.......the fine folks at Serotta built me two incredibly nice CSi's before the company folded😉. I still have them both too.

[Mr. Pink]

Originally Posted by colker

All those quotes "Those tubes are not good enough for xxx.. so he had to have his own tubeset especially made". It´s a freaking tig welded steel road bike. Btw.. i find it insulting to builders that have to do w/ "not good enough tubing".
Why not come out w/ a line of affordable steel bikes made in batches in the US, under his name which is well respected? Maybe that´s not a good business plan but at least it is less pretentious. And that italian name?It is just plain ridiculous. Yo Ben... you are not italian.

I'm pretty sure he cannot use his name. He sold it when he "sold" his brand.

[fiamme red]

https://dailygazette.com/node/259813

One immediately noticeable difference is the brand name on the custom bikes. It’s not “Serotta,” but “A Modo Mio,” which in Italian means “In My Way” or "My Way" ... as in Ben Serotta building the bikes exactly the way he wants, and the buyer specifying its fit and dimensions exactly the way he or she wants.

Asked if he has a legal right to use his own name on his bikes after selling his old company, Serotta said: “That’s probably debatable, but I'm not going to have the debate. Truth is, I'm proud of that company, but I'm not trying to relaunch that company under a different name.”