#331
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Just the standard press release. |
#332
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Soon to be rebranded Mad Fibrotta.
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#333
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Nevermind blue being missing. The HTML is so janky the serotta and madfiber links don't even work. Who signed off on that? Edit: I sent an email to DSG. Last edited by thirdgenbird; 08-06-2013 at 01:05 PM. |
#334
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Could be wrong - as I said if they are flush with cash, then they have the physical infrastructure to build frames (and other components) out of nothing quickly. Just need to find customers. |
#335
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I did see that...apparently the deal with Blue and Serotta were taking place at (or around) the same time. Mad Fiber was purchased back in February. Maybe the deal didn't happen with Blue and thus the lack of this reference on the companies they own
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#336
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Private equity?
Is this what is going on with DCG and Serotta?
http://gawker.com/private-equity-lee...ver-1040384008 |
#337
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Now, Case’s firm owns the Great American Bicycle Co., the Saratoga Springs company that has made Serotta bikes for four decades. Case’s company paid about $1.5 million for Serotta’s property at 41 Geyser Road, the factory and trademarks and says the company is being rebranded as Serotta.$1.5 million for the property, factory and trademarks? damn. surprisingly low.
__________________
___________ "Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking?" |
#338
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__________________
Why Science? You can test it silly! |
#339
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I had not seen this here before:
http://serotta.com/new-management-to...atoga-springs/ SARATOGA SPRINGS, N.Y. (AUGUST 6, 2013) – Serotta, one of the world’s premier manufacturers of handcrafted high-performance bicycles, aims to expand production at its Saratoga Springs factory by seeking contracts to build bikes for other cycling brands. Under a plan to restructure the business, Serotta’s industry leading manufacturing capabilities in Saratoga Springs will be offered to cycling brands interested in providing their customers with bikes built in the U.S. “We have two distinct assets in Saratoga Springs,” said Brian K. Case, a director at Serotta’s parent company, Divine Cycling Group (DCG). “The first, of course, is the Serotta brand and its 41-year history. The second, and equally important asset, is the entire team in Saratoga. In addition to making Serotta’s bikes so great for so long, they have the skills and capacity needed to offer unparalleled craftsmanship to other brands looking to source the highest quality American-made bikes. “We have no plan to close the Saratoga Springs factory,” Case said. “In fact, contract manufacturing represents a significant profit opportunity for the company, which in turn may support the future of the Serotta brand.” Patrick O’Farrell, Serotta’s director of operations, will oversee all production at the Saratoga Springs facility, including the fulfilment of current Serotta orders. A 23-year Serotta veteran, O’Farrell has been involved in every aspect of the company’s manufacturing and manages its production staff. He will report to DCG’s board of directors. The restructuring will involve putting in place a management team that is aligned with DCG’s expanded production strategy. As a result, Serotta CEO Bill Watkins and founder and President Ben Serotta have left the company. “We wish them well in their future endeavors,” Case said.
__________________
___________ "Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking?" |
#340
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__________________
http://less-than-epic.blogspot.com/ |
#341
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__________________
Why Science? You can test it silly! |
#342
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So.... what about Poway and the talent there? Mike Lopez and company (as I understood it) had all the carbon know how... is that not true anymore? If they're only doing steel and Ti in Saratoga Springs, that kind of limits the bikes they can make, no?
__________________
And we have just one world, But we live in different ones |
#343
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bonCourage!cycling |
#344
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Serotta lays off 40% of workforce, planning shutdown
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#345
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How dare you take a logical point of view and ruin our fun Mike
__________________
When the power of love overcomes the love of power the world will know peace. Jimi Hendrix |
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