Serotta lays off 40% of workforce, planning shutdown

[FlashUNC]

For me, it all comes back to the Meivici as everything that was both great and terrible about Serotta.

A no-expense-sparted, top-of-the-line carbon frame that I'm sure was exquisitely manufactured and rode great.

How many people are buying $8,295 carbon frames and forks in this economy?

And given the competitive landscape, was it any better than something Mr Crumpton was turning out? Was it worth the nearly $3,000 more than a Crumpton SL road? Or $2,000 more than an Argonaut?

Or $1,200 more than a full 6.9 Trek Domane bike, with parts and wheels and stuff you could ride? Or $1,000 more than a fully-built Calfee Dragonfly?

The numbers just didn't work, and haven't for a long time.