Serotta lays off 40% of workforce, planning shutdown

[CunegoFan]

Originally Posted by Charles M

You're very likely close...

DCG made agreements with 3 companies...

Serotta is just one of them and neither Blue or Madfibe are confirming that they are all set and rolling...

This could be a DCG thing more than a Serotta thing.

I think Blue had severe problems before entering the deal. I remember people complaining on Slowtwitch that they had ordered a Blue bike, expecting it to be delivered to their LBS before the start of the racing season, and deliveries were months late.

I would try to find a link but the stupidity of using a generic name like "Blue" in an age when people need to google for information makes it too much work.