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Anecdotalz and Who Buys Spensive Bikes Anyway?
When I worked in a high rent commercial/corporate strip in Brentwood, I would see Ferraris daily, Lamborghinis at least once a week. We're not talking Beverly Hills but definitely one of the most affluent communities in Southern California.
There's a pretty healthy road cycling community in the area and on the main drag (San Vicente) you can see as many roadies as kept ladiez in yoga pants, jogging. In any case, once I immersed myself in the sport, I expected to see many high end bikes, the daily Ferrari bike. A couple years ago after the big local ride, I spotted a Meivici AE outside the Brentwood Pete's. Haven't seen one since (although, I see 10 grand plus Tarmacs daily). Maybe this was one of Serotta's major issues..no market west of the Mississippi. Outside the Brentwood Pete's aka The 8th Wonder: |
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