Serotta lays off 40% of workforce, planning shutdown

[Keith A]

This indeed a very sad day and I echo much of what has been stated here, and I sincerely hope that Ben and all of the Serotta employees find their way forward through this difficult time.

I remember when I first moved into Brevard County and started riding with the local gang that the "racer crew" were riding Ti Serottas. At that point, I had never heard of the brand, but the guys really liked their bikes. It wasn't too long after that I bought a CSi and I can still remember my first ride thinking what a great handling bike. I still have this bike and it remains one of the best riding bikes I've been on and I continue to ride this regularly.