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Training for a cool ride:
<<<The Virgin Strive Challenge will see a group of people - including Richard Branson and his children, Holly and Sam - travel from the base of the Matterhorn, more than 2000 kilometres to the summit of Mt Etna in Sicily.>>>
Could not see any photos, or mention of what he rides. Probably not from Target.
I like the olde-fashioned tendency of articles getting more sensational with the pub date - from 'dumped over a speedbump' to 'near-fatal' / 'near-death'.
Anyway good on RB to actually try many activities and sponsor others.
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