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Not sure if I should say this...
But heck, this is an internet forum.
I've never wanted a Serotta. Not that I think there has ever been anything wrong with them, its just that their vibe always struck me as sort of BMWish. Both great products, but a Serotta badge always seemed more like a statement of of one's coolness to other cyclists (like a BMW or Lexus says, "Look what I can afford.")
It's not like I don't own nice bikes, but somehow the Serotta mystique never clicked for me. Sad to think how much marketing can affect everyone's perceptions, mine included.
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