Guys,
The problem isn't that Serotta was larger than a back yard operation...
The problem wasn't offering stock bikes...
The problem wasn't carbon fiber...
And it's not a price point issue.
There is a larger market than some would think here for high end bikes... You have guys like Cervelo selling R5ca and there are a slew of people selling in the 5-8000 range or complete bikes for 10k+...
Parlee are pretty damn healthy. They're not small. And the line is out the door and around the block for the carbon Z Zero at $8k+... You also have Crumpton and Guru and Cyfac and Alchemy and Calfee and a dozen others (heck, Sarto build for a half dozen alone).
The "market collapse" that people mention has been very good for well run custom companies with controlled growth and reasonable expectations. It's been harder on others.
Last edited by Charles M; 08-01-2013 at 02:48 PM.
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