Quote:
Originally Posted by dumbod
Before we get too misty-eyed here, (oops, too late  ) let's remember that Ben Serotta is not an innocent victim. The company's failure is not due to DCG or Bradway Capital or those evil financiers who didn't warn Ben that a crash was coming in 2008. |
Guys like Bradway Capital are the ones that buy a struggling company up for dirt cheap not in the hopes of making a great product, but in the hopes of making money on someone else's reputation. There's no tolerance for "break even" and to time to allow growth or a "rebirth". The bike business is tough... too tough for "financiers" unless they buy a brand dirt cheap, take just enough time and effort to try to show some sort of an upswing, and then flip it for a profit. There was no long term plan for owning a bike company because there simply isn't enough money in it.