Quote:
Originally Posted by sjbraun
I've never wanted a Serotta. Not that I think there has ever been anything wrong with them, its just that their vibe always struck me as sort of BMWish. Both great products, but a Serotta badge always seemed more like a statement of of one's coolness to other cyclists (like a BMW or Lexus says, "Look what I can afford.")
|
Serotta went from BMW to Ferrari. They went from an aspirational product that lots of enthusiasts (and people who wanted to look like enthusiasts) could afford (even if they had to stretch a bit financially) to a product that was insanely expensive (when comparison shopped against similar products) and beyond the reach of most people. The fake-it-till-you-make-it market is much much larger than the made-it market.