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Very sad. I had hoped that Serotta would reintroduce something like their old tri-Colorado. The triathlete niche is one that I think Serotta could have done well in, as they once did. Keep things simple, build what sells. There are a number of small to midrange shops, like Waterford, that seem to survive if not thrive. Serotta could take a few lessons from them. What they are now, Serotta once was. If the Serotta brand survives, then they really need to look at their roots and and what others are doing, and then get back to that.
At least I have a steel Colorado II and a Davis Phinney model Serotta in the closet, both awaiting refinishing. And, there's always the Bay of Evil!
Bob
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