Quote:
Originally Posted by sjbraun
a Serotta badge always seemed more like a statement of of one's coolness to other cyclists (like a BMW or Lexus says, "Look what I can afford.")
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This is an interesting side note to the thread, because I think Serotta IS a lot like BMW or Lexus in that some people focus on the status aspect and some focus on the reality of the object. BMW puts a ton of effort (some see it as overengineering) into making cars with very specific driving characteristics that they view as superior. Lexus tries for incredible build quality and flawless service. They both attract people who want just what they're offering. And maybe some others who think they're status symbols. That sounds like Serotta to me.