Very sad news!
I would find it hard to buy Serotta bikes in the future, with the baggage of what it has been.
If I was offered a bike name Serotta build by Joe Star Welder with Ben at the helm, or a David Kirk or Kelly Beford all at similar price, I would find it hard to pass on the latter two and take the first one. Heck, even if Ben the torcher built the bike, I would not take it over Kirk or Bedford.
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Ryder
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