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Just want to add...
The idea that the collective 'you' doesn't race bikes is wrong. On my Sunday group rides, we race to complete the route in the fastest time possible (while being safe and not dropping anyone). There are several other local rides that do the same, although some are a little more flexible on the safety and drop policies. Many people don't race professionally, but still do unofficial local races at least once a week. Many people race themselves. A lot of people don't 'race' but want to keep up with the Super Fast Group, and a faster bike helps them do that.
The linked article is myopic. The author paints cycling culture as he wants to see it for purposes of writing his article.
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