Quote:
Originally Posted by Ken Robb
I don't think having price-is-no-object bikes was a problem but not offering some less expensive but still high quality non-custom frames/forks was.
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Ford has their Fiesta-Focus-Fusion-Taurus-Lincoln progression of price points and models so less affluent owners can start with the Fiesta or Focus and move up as they get older and gain wealth.
Serotta has never done this successfully, IMO. They were getting a good start on it with the Pronto/Fondo, but perhaps way too late. I was originally optimistic about the merger with Blue, who I understood have Asian carbon experience. A $2000-2500 carbon Serotta, designed by Ben here and built in Taiwan, might not have been a bad thing to supply a lower end price-point.
BBD