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samsung has already done this with their gear watches. you have the option of bluetooth or cellular. with bt you need to be connected to a phone, cellular is standalone and requires a data plan to activate. unsure if you actually get a new phone number with it or if it just mirrors your phone (which would be cool)
either way, gps is already included in the watch itself.
fwiw, 10/mo is pretty standard to piggyback onto an existing account just for data, such as with a 4g enabled tablet.
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