Quote:
Originally Posted by alembical
I agree Matt, but am just a little worried that the name will be bought and slapped on some lower quality frames, thus diminishing that legacy. I would rather see the name disappear. Luckily there are now many wonderful smaller frame builders, many of which got some time with the Serotta crew.
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I think one of the reasons for the ultimate failure is that the "name" only had value to a discerning few. There was no big marketing/advertising program so name recognition is nil to most bicycle buyers.