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So sad. Sucks for me and all of us, but even more so for all the employees. I can't ever imagine getting rid of my CSi. Still the bike I ride the most.
What I wonder though is what the company will become. Hard to believe the name will completely go away. Someone will buy it, but then is it really a Serotta... and for that matter has it been for awhile? Hopefully Ben can find a way to make sure the legacy lives on, but real hard to imagine that happening at this time. Seems more likely to just find some Serotta stickers on a Taiwan mass produced carbon bike.
Oh well. Hope the employees get taken care of as well as possible.
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"Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking?"
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