[Elefantino]

I am very sad.

I had been working with the company recently in a very limited capacity but was excited to see a way forward. Then after the merger was announced and the work stopped, I figured something was up.

Serotta has been a big part of my recent cycling life. When I broke my neck/back and was laid up for nearly a year many moons ago, I came across the old Gary (Kahuna) forum and discovered the brand. While still unable to ride, I bought my first frame (an Atlanta), built it up and fell in lust. Through the Atlanta to the CSi to the Concours to the new LaCorsa to the Atlanta again to another Atlanta again and finally a CIII for the wife, I have been a proud Serottan and will continue to be.

Ben is a legend. Bill Watkins is a class act. I wish them and all those in Saratoga Springs, Poway and elsewhere nothing but the best.