|
Guys, it depends a lot of what Serotta as company had in mind and in their business plans. Maybe they never wanted to alienate the brand producing in asia, second if they were going to produce like zillions of 900 bucks steel frames they were going to compete with trek and other massive established brands, thing that makes no sense (Serotta had a chain of distributors? never saw a single serotta in this area for example) . They tried to be top tier and sadly did not work, the merger did not work either because the thing that was going to happen was that the string was going to snap at their side. No idea how much blue or mad wheels sells but since they are still in business probably was a lot more than what serotta as a brand was able to sell? Since $ moves everything... it happened the obvious thing... they cut them off.
In south america for example you can't go custom because all the master builders could not compete with asia importers and the custom bikes industry died like 15 years ago, in spain from what a friend told me if you want custom you have to go somewhere else but at the same time prices are so high that pretty much people just go with what ever is at the shelves that obviously wont be like 2 cents either. Between you and me the american cycling market is just weird.
|