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Thanks, Private Equity!
This is such a drag. Kona was always a huge part of the biking community up here, sponsored our CX races (even had a race we would hold at their old warehouse), a local club (via the shop) and all kinds of events. The local Kona bike shop would show up and do neutral support... Just all around doing good stuff. There was a time when almost every bike you saw on the mountain was a Kona (as has been said, now they are all Transitions. Guilty!)
I'll happily blame the money guys in Greenwich, but if we are being honest, the bike industry jumped the shark when $5,000 bikes became the norm. The tails of the covid boom are going to haunt the industry for another few years. I suspect we are just getting started. Next stop recession, personal income drops and so do the rest of the dominos.
Bummed in Bellingham.
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