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As a former gym rat, I quite like the idea of filtering applicants. Personally I'd filter out those who take up the squat rack to do banded kickbacks/bicep curls so they can take mirror selfies showing off their a** or arms, or who brush past you to get a plate when you're trying to bench press. I don't care what you earn or do for a living provided you have decent gym etiquette, will let people work in and wipe down equipment. As an aside, the juicers were actually usually pretty good in those regards.
The marketing ploy is exclusivity and being part of a perceived elite. It's trying to make something relatively commonplace a Veblen good.
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