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I'm the happy owner of an '09 GTI. It's my second VW. My local VW dealer has really upgraded their store and service department/experience the last few years. In adspeak, I was becoming a brand loyalist and was seriously considering the coming Sportswagon diesel w/4-motion or a new Microbus if it ever materialized. But damn, this changes things for me. In a time when corporations' actions become more transparent via social media, how you act is such a part of your 'brand', not just your products. How I'll feel as time passes, I'm not sure, but I've really gone from digging VW to being highly suspicious. I bet I'm not alone. $18B in fines is a lot, but I wonder how much loyalty this might cost VW too. Companies can't be cheating a-holes so easily anymore.
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