Quote:
Originally Posted by Keith A
I'm pretty sure that DCG owns the rights to the Serotta name. I also read somewhere that they were not going to be using the name for a little while and let things settle down.
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Brian and I rode bikes the other day and he confirmed, they own the name, they fired Ben due to his "skills" at hurting the financial stability of the company, and that they are currently focusing on contract building (Tomac, Planet X, potentially Merlin). They are out from under the California facility, not sure how, or what that means...
Also, they just built the last meivici with supplies they had. It's outdated technology and too expensive to re-engineer to keep up with the plethora of carbon options from bigger brands. Their focus is ti, and according to Brian, the most successful times for serotta were the years building paramounts for schwinn, so they are aiming to get back to more contract work to support their own custom output.