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Remember those Serotta open houses ... ?
They were wildly popular ..
Yet discontinued ..... why ?
Ben charged 30 frn to participate. They were not a frn sink.
I'll just bet if Serotta had continued to run them they would have
thousands of cyclists showing up today.
The last one had easily over 100 people.
The rides were so big they has Police escorts !
another missed opportunity .....
Priceless free advertisement
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