[pbarry]

Originally Posted by WickedWheels

I hope this doesn't come across as bitter. I really do wish Ben and the staff all the best. They had an awesome run and gave it a really solid try. They built an icon in the cycling world and truly changed the bike market for the better. Had it not been for Ben's fit school there wouldn't be Specialized Roubaix, Cannondale Synapses, H3 fits, Giant Defys and a slew of other bikes targeted at making cycling enthusiasts comfortable and fast. I think that Serotta, as much as any "Lance effect", is responsible for the resurgence of road cycling by making road cycling comfortable for the majority of the population. For this I truly thank them. For raising the bar on quality control, paint, customization options, tubing control... for all of that I have to thank Ben and the crew.

I hope that they treat the brand name with the same respect as Fat Chance, rather than Ibis, Bontrager, Klein, Merlin, Motobecane, Mercier, etc, etc, etc. Serotta deserves it.

RIP

Well said.