Thread: Serotta lays off 40% of workforce, planning shutdown
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  #11  
Old 07-31-2013, 06:15 PM
eddief eddief is offline
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Join Date: Dec 2003
Location: Santa Rosa, CA
Posts: 11,882
Steve Rex
puts Steve Rex decals on his bikes. Maybe a tweak for Serotta would be to evolve to bikes that say Ben Serotta on the downtube. It does have a nice ring to it. Ka-ching!
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