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this past sunday i went to the going out of business sale of a once-hip t-shirt company named 'rogues gallery'. before 2007-8, they sold a boatload of $80-90 t-shirts and even pricier sweatshirts. their apex was when the cast of 'entourage' wore their stuff almost every show.
as a bunch of people bought rogues gallery's remaining stock for pennies on the dollar, i asked one of the few remaining employees what happened. his answer was short and dead on, 'it's hard', he said, 'to sell $80 t-shirts today...even in tokyo.'
the world changed. they didn't.
ditto.
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