Quote:
Originally Posted by Ken Robb
I think one of the reasons for the ultimate failure is that the "name" only had value to a discerning few. There was no big marketing/advertising program so name recognition is nil to most bicycle buyers.
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Yep to this plus failing to adjust to the market with their recent moves dealt the death card. Let's be honest; even the folks here who are in their segment here were pretty critical of the recent changes. Clearly the general cycling market was pretty unimpressed.