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It is a sad day for all involved.........the current employees and their families,
the dealers, the alumni like myself and so many others that got their start in the biz through Serotta and of course to Ben and Marci Serotta.
I don't have as much contact with Ben these days as i would like and miss spending time with him. One of the main reasons I took the job there in 1989 was that Ben's passion for making a better bike was obvious and evident in every breath. At the center of it all is the core desire to make better bikes.........the biz part has always gotten in the way of that - and - at the same time has been the lifeline.
My heart goes out to all my old friends who now have too much free time on their hands after years of hard work and devotion to the brand. I hope in time that they feel the same way about the brand as I do......that is is family.
Be well old friends and take good care. You know where to find me should you ever need my help.
Dave
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