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This is really sad, but could sorta see this coming. The bike biz is a tough nut to crack. When I had a bike shop, I also had a auto repair shop...Guess where I made my income.
Hopefully they can turn this around some how. I always thought Serotta should have just stayed with steel and Ti, which they were known for and had a affordable tig steel frame they would have faired well. I still have one of there first Legend Ti (1993) and IMO still as good as anything out there. When they tried to compete with all carbon frames at such a high price there was just to much competition. Just my thoughts.
SB
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