Serotta 2024 as seen at Philly Bike Expo
 

I had the great fortune of being able to attend the Philly bike Expo this weekend and look at some great bikes and meet lots of great people. This year I met Ben Serotta and saw the latest generation of the bikes. They are really cool!

The build quality, welds, tube shaping, paint, logos are all spot on. Some of the bikes had the new E37 head tubes that allow a 1-1/8 / 1-1/4 tapered fork to be used on a head tube size that looks balanced on bikes metal tubing imho vs 44 mm size ht.

Anyhoo just wanted to share.

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How much for the blue one?

Looks like the deep ocean blue on my ColoradoIII.

I wasn't looking to buy so avoided looking at sticker price! but with wireless campy... I bet it was $$$$$

It certainly looks like a proper Serotta.

Who makes them this time around?

No specific names were given other than they do use subcontractors and are not tooled up / staffed up themselves. He quoted something like a 10-12 week turn around IIRC. The tube shaping and overall presentation was really top notch as one would expect. Wish I had taken better pictures of the red one.

That orange/pink fade is still the best. Too bad they didn't go with the green and yellow outlined logo and I still think the older Serotta logotype was better.

It would be incredible to get one but they start at like 6 or 7k for a frameset right?

Sorry but that headtube/headset is fugly

Those painted bikes look great though the blue one's bar tape and hood positioning is odd.

I think they look great and really like the exposed cables/wires/hoses (or whatever they happen to be) of the pink fade and unpainted bikes.
Almost guaranteed to be beyond my budget, but I wish Ben and co. only they best.
I'm happy to see new Serottas.

-Bob

The stem on the blue one does it no favors.

Thanks tim pal for the report and pics.

I understand the desire to compare the new and the old...

If you wish to indulge in the old times, go here:
https://forums.thepaceline.net/showthread.php?t=301314

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Agreed. The whole head tube and headset is like a car crash. You can’t miss it. Once you do, you can’t stop looking at it. The rest of the bike is lost.

The pink fade scheme on Ti is a nice nod to the historical fades of Serottas glory days.

Jon

"Who makes them this time around?"

Tubing: Comes from Far East
Forks: Far East I assume
Cutting/Mitering/Coping: FTW in Vermont
Welding: Don't know name (Andy?) in NY
Paint: Jordan Low in MA
Bike Assembly: Savile Road in NY

Strictly my opinion, but a flat bar gravel bike painted in the fade like the original T-Max would have been awesome!

Another brand slain by headset cable routing.

Integrated headset looks great to me.